Selina is the only hostel chain in Latin America offering guests luxurious, yet budget-friendly sleeping rooms and coworking spaces for workers on the go. The company’s previous brand was geared toward a young, fun-loving crowd, more interested in enjoying a party atmosphere than cultural experiences. Selina came to Squat New York looking for a new brand face that unites and appeals to a modern, slightly older generation of “macpackers.” These are serious travelers who desire to expand their cultural palate and make their trips both personally and professionally productive. With this more mature audience in mind, we set out to build a brand reflective of each location’s exploration opportunities, communal learning spaces and Latin American flair.
Brand Identity, Art Direction
Senior Designer
Squat New York, 2017
Creative Direction - Shiri Kornowski, Itamar Kornowski
Full case study at Squat New York
Mahogany Bay Village is a fresh and energized take on the conventional resort community — pulling from the culture, values and architecture of Belize. Featuring a four-star resort by Curio - A Collection by Hilton, private homes by Coastal Living, a burgeoning village, Bay & Beach Clubs and a Spa, the development offers a 360-degree travel experience unlike any other in Belize. With its unique blend of upscale amenities and old-world Belizean charm, guests and residents get an authentic taste of Caribbean life flecked with familiar, modern-day luxury.
Brand Identity, Art Direction, Editorial Design, Web Design, UIUX
Senior Designer
Squat New York, 2017
Creative Direction - Shiri Kornowski, Itamar Kornowski
Copywriting - Dominique Moomaw
Full case study at Squat New York
Nur, meaning “light” in Hebrew and “flame” in Arabic, is a brasserie-style restaurant led by famed Israeli chef, Meir Adoni. As Adoni’s first venture outside of Israel, Nur is his way of introducing the rich flavors of Middle-Eastern street food to the city’s upscale foodscape. Nur partnered with Squat New York to establish a brand that communicates their unique twist on Mediterranean cuisine.
Brand Identity, Interior Decor
Senior Designer
Squat New York, 2017
Creative Direction - Shiri Kornowski, Itamar Kornowski
Full case study at Squat New York
Located in the avant-garde neighborhood of Williamsburg, Brooklyn, The Raven is a luxury condominium currently under development. A modern, one-of-a-kind residential space featuring a nonprofit art gallery, The Raven is the first mid-size condominium to be developed in the area.
Branding, website design, marketing materials
Senior Designer
Squat New York, 2016
Creative Direction - Shiri Kornowski, Itamar Kornowski
Full case study at Squat New York
Formerly known as Watchitoo, newrow_ had been around for 10 years and they were initially struggling in communicating its services to the public. The company offers easy video collaboration system with a whole new level of engaging and personal solution for corporate training, media, entertainment, live events and education.
Branding, website design, illustration
Senior Designer
Squat New York, 2014
Creative Direction - Shiri Kornowski
Full case study at Squat New York
Wangderm has been a leading manufacturer of Thai and ethnic food commodities for over 35 years. After becoming a massive success in their native land, they set out to rebuild and reposition their brand to better capture the interest of mainstream America and large Asian markets alike.
Branding, package design
Senior Designer
Squat New York, 2015
Creative Direction - Shiri Kornowski
Full case study at Squat New York
Art Direction & Design
KANA, 2014
Pop-Up Kitchen is a brunch event in NYC, held once every year.
With the theme "Food On Canvas," our goal was to share the beauty and artistry of culinary arts. Using various ingredients from the brunch menu, we collaborated with students from the Culinary Institute of America (CIA) to visualize food as art.
Over 800 people who attended the event enjoyed the food and were inspired visually.
Credits
Art Direction - Cheungyoon Kim, Soojin Park
Design - Cheungyoon Kim
Motion Graphics - Seokmin Hong
Video - Alex Choi, Vanessa Lee
Publication & Press
BranD Magazine Issue 21, "Her-liday"
Inspire Magazine Vol. 7
Bar & Dining November, 2014 Vol. 131
Foco 100% Pure Coconut Water is notorious for producing the best all-natural coconut water hailing from the pristine coconut trees in Thailand.
Website Design, UIUX
Senior Designer
Squat New York, 2014
Creative Direction - Shiri Kornowski
Art Direction - Itamar Kornowski
Full case study at Squat New York
Pereg Natural Foods is a family-owned company specializing in 100% natural, premium ancient grains and spices. What started as a small spice cart in 1906 is now a successful wholesale brand with a cornucopia of traditional and exotic flavors.
Package Design
Senior Designer
Squat New York, 2014
Creative Direction - Shiri Kornowski
Full case study at Squat New York
Aroma Espresso Bar is an international espresso bar chain that has been successfully paving its way through the food scene in the United States for almost a decade. In addition to coffee and espresso, the company serves a wide variety of original made-to-order recipes and a wide range of cold beverages.
Website Design, UIUX
Designer
Squat New York, 2013
Creative Direction - Shiri Kornowski
Art Direction - Itamar Kornowski
Full case study at Squat New York
Stationery System, Art Direction for rendering, Website Design, UIUX
Designer
Squat New York, 2013
Creative Direction - Shiri Kornowski
Art Direction - Itamar Kornowski
Senior Designer - Guillaume Federighi
Full case study at Squat New York
Pereg Natural Foods is a family-owned company specializing in 100% natural, premium ancient grains and spices. What started as a small spice cart in 1906 is now a successful wholesale brand with a cornucopia of traditional and exotic flavors.
Package Design
Designer
Squat New York, 2013
Creative Direction - Shiri Kornowski
Art Direction - Itamar Kornowski
Full case study at Squat New York
Fashionism is an invitation-only rewards program partnering with over 100 luxury brands.
Stationery System, Web Design, UIUX
Designer
Squat New York, 2012
Creative Direction - Shiri Kornowski
Art Direction - Itamar Kornowski
Senior Designer - Guillaume Federighi
Full case study at Squat New York
Branding, Stationery System, Web Design
Designer
Squat New York, 2012
Creative Direction - Shiri Kornowski
Art Direction - Itamar Kornowski
Senior Designer - Guillaume Federighi
Full case study at Squat New York
Title Design, Typography, Layout
Junior Designer
Squat New York, 2011
Creative Direction - Shiri Kornowski
Art Direction - Itamar Kornowski
Senior Designer - Guillaume Federighi
Full case study at Squat New York
