LauLau Jewelry

LauLau Jewelry produces whimsical, ocean-inspired creations designed by artist, Lauren Reik. Her signature beach style was born along the Mediterranean coast in her first hour-long hunt for perfect, wave-sculpted seashells. There seemed to her only one way to appreciate their intricate beauty, and that’s by wearing them. To this day, the ocean continues to sweep in new treasures for Reik to convert into beautiful, new body decor. All of her timeless designs are handcrafted with the highest quality stones, metals, beads, leather and shells. Their simplicity and versatility make them perfect for any woman on any occasion.

With mermaids in mind, LauLau’s hand-drawn logo was refined to a more delicate version. To emphasize the luxurious faucets of the brand, a deep, vibrant gold was slipped into the color palette of pastel blues. Then the typography on all packaging materials was updated into an open, wide-spaced font that lends them an air of simplicity and elegance.