Selina Hostels

Enter Selina, the exclusive hostel chain in Latin America revolutionizing the travel landscape by offering sophisticated yet budget-friendly sleeping rooms and cutting-edge coworking spaces tailored for the contemporary, on-the-go professional. Departing from its previous brand focused on a younger, party-centric demographic, Selina now caters to a modern, slightly older generation of discerning "macpackers." These seasoned travelers are dedicated to expanding their cultural horizons while seamlessly integrating personal and professional pursuits.

Selina's reimagined brand draws inspiration from the rich heritage of South American native cultures. Traditional patterns, colors, and architectural motifs are ingeniously transformed into modern designs that evoke the essence of each region. The result is a visual narrative that captures the spirit of Selina—a sanctuary for those seeking a harmonious blend of luxury, cultural immersion, and professional productivity. Selina beckons the contemporary explorer to embrace a transformative journey where every stay becomes an enriching experience, seamlessly woven into the vibrant fabric of Latin America.


2017
Art Direction, Branding, Concept Development, Logo, Brochure, Poster, Packaging Design

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