Stari

Based in New York City, Stari stands as a global entertainment platform that seamlessly bridges fans with a diverse array of celebrities, spanning from K-pop idols to American DJs. Offering enthusiasts the unique opportunity to request and receive personalized video messages from their favorite stars, Stari has redefined the connection between celebrities and their followers. The brand's distinctive identity revolves around various shades of purple, perfectly aligning with the aesthetics of the K-pop world. Bold fonts, playful taglines, and clever puns featuring the word "star" contribute to the brand's vibrant persona. The incorporation of a small star in the logo serves as a subtle yet impactful element, making appearances as icons and illustrations across the entire branding landscape. Stari emerges as an innovative platform where entertainment and fandom converge, leaving an indelible mark on the global stage.


2020
Art Direction, Branding & Visual Identity, Logo, Website, Social Media

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