Ibexis

ICR was approached by Sunset Life Annuity for a comprehensive rebranding initiative. We played a key role in developing strategy, crafting a new name, designing a logo, revamping the website, and creating collateral materials. In this project, my specific role centered on conceptualizing and designing the new website.

The core concept revolves around the newly coined company name, "Ibexis." I chose to spotlight the ibex, placing it front and center. Considering the entire company is named after this majestic creature, I felt it deserved a prominent role. Upon entering the homepage, users encounter images of an ibex guiding individuals to the mountaintop or standing by their side. The underlying idea is that Ibexis serves as your ultimate guide to a secure and stable retirement, accompanying you throughout the entire journey. This visual metaphor aims to instill confidence, ensuring a worry-free retirement experience that aligns with your envisioned lifestyle.

https://ibexis.com/