The Cheese Salon

Nestled in the vibrant streets of Seongsu-dong in Seoul, South Korea, The Cheese Salon is more than just a cheese shop. It's an immersion in artisanal delights, a space that effortlessly fuses the rich tradition of cheese with the contemporary charm of Seoul's trendiest neighborhood.

The Cheese Salon's identity unfolds as a story where each cheese becomes a character with its own distinct personality. From the bold Brie to the sophisticated Camembert, these cheeses are not just ingredients but stars in a gastronomic show, evolving into vibrant personalities that infuse playfulness into the brand.

In essence, The Cheese Salon goes beyond aesthetics; it's a visual feast where the cheeses become protagonists, inviting customers to be part of a culinary narrative. It's about infusing personality into every detail, creating a memorable and immersive experience that resonates with the brand's unique charm.


2022
Art Direction, Concept Development, Branding & Identity Design, Logo Design, Signage & Wayfinding, Illustration

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