Plus Therapeutics

Specializing in the advancement of targeted radiotherapeutics for cancer treatment, Plus Therapeutics utilizes innovative drug formulations and cutting-edge technologies. Their focus is on developing a new category of radiotherapeutics that can administer a singular, safe, and potent dose of radiation directly to tumors. This targeted approach is particularly tailored to address rare and challenging-to-treat cancers in both adults and children.

This website concept is rooted in the value that Plus adds to patients’ lives and modern radiology. Plus is improving on century-old technology in order to lengthen and enhance the final days of patients with difficult, rare cancers. To showcase the emotionality of this impact, imagery of patients were used enjoying precious moments with their loved ones. The “plus” is always featured in the background of images alongside heartwarming copy to highlight that value-add. The plus will also be used meaningfully in icons and graphics throughout the site.


2022
Art Direction, Concept Development, Website Design

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