Cúrate Home

Cúrate, the celebrated Asheville restaurant led by James Beard Award winner Chef Katie Button, is known for bringing the spirit of Spain to the American South. As the brand expanded into retail with Cúrate Home, the goal was to translate its immersive dining experience into a line of curated Spanish food products for home enjoyment.

I developed the packaging concept to reflect the warmth, vibrancy, and casual charm of the Cúrate brand. Using a palette of sun-soaked yellows and oranges, along with custom illustrations, the design captures the playful yet refined personality of the restaurant—making each product feel like a small invitation to Spain.