Stari

Based in New York City, Stari is a global entertainment platform that connects fans with a wide range of celebrities—from K-pop idols to international DJs—through personalized video messages. By bridging the gap between stars and their followers, Stari reimagines the fan experience for a global audience.

I developed the brand identity to capture Stari’s playful and energetic spirit, particularly within the K-pop space. A bold purple palette anchors the visual system, paired with strong typography, cheeky taglines, and wordplay centered around the idea of “star.” A simple star icon in the logo carries through the system as a recurring motif—appearing in UI elements, illustrations, and brand collateral—creating a consistent and expressive voice across platforms.

The result is a vibrant, approachable identity that celebrates fandom while positioning Stari as a standout player in the global entertainment landscape.