Stari

Project Context

Stari is a New York-based global entertainment platform that connects fans with celebrities, from K-pop idols to international DJs, through personalized video messages. The brand needed to capture the excitement of fandom while feeling clear, playful, and flexible across digital and social platforms.

Design Approach

I built the identity around the idea of the “star” as both a celebrity reference and a recurring visual motif. A bold purple palette, confident typography, cheeky taglines, and simple star graphics create a bright and approachable brand system for a platform built around connection and fan culture.