The Storage Room
Project Context
Hidden behind The Cheese Salon in Seongsu-dong, Seoul, The Storage Room is a speakeasy designed around secrecy, discovery, and the atmosphere of the Prohibition era. What appears to be a simple storage space opens into a warm, intimate bar with dark wood, dim lighting, vintage details, and quiet theatricality.
Design Approach
I built the identity around the coded language of hidden drinking culture. Inspired by old newspapers, concealed drink lists, bootleg-era storytelling, and vintage editorial illustration, the menu was designed as a fictional newspaper called The Storage Times, turning the act of ordering into part of the guest experience.
Brand Identity
Logo Design
Menu Design
Illustration
Illustration
I created hand-drawn cocktail illustrations to support the vintage newspaper format. The illustrations add texture, wit, and visual clarity while making the drinks feel like part of the larger Prohibition-era story.
The Storage Times
The menu was designed as The Storage Times, a fictional newspaper inspired by the Prohibition era. Instead of presenting the drink list as a standard menu, the format turns ordering into a small act of discovery.
The front page introduces the Prohibition-era concept with historical headlines, trivia, and a map-style graphic. It sets the tone for the bar before the guest even opens the menu.
The Storage Room turns a hidden bar into a complete storytelling experience. Through spatial identity, editorial design, illustration, and printed materials, the project transforms a menu into an artifact and a bar visit into a small act of discovery.