Pereg Quinoa Pops

Pereg Natural Foods, a family-owned brand with roots in a small Israeli spice cart from 1906, is known for sourcing high-quality, all-natural ingredients from around the world. Built on a legacy of craftsmanship and culinary tradition, the brand continues to evolve to meet the needs of modern, health-conscious consumers.

Quinoa Pops marked one of Pereg’s boldest product launches—a heart-healthy cereal made from the nutrient-rich ancient grain, quinoa. As a completely new format for most customers, the challenge was to create packaging that felt both approachable and eye-catching in a crowded cereal aisle.

I led concept development and designed the full packaging system, including the logo and custom illustrations. The goal was to strike the right balance between playful and premium—introducing an unfamiliar product in a way that felt fresh, trustworthy, and visually distinct.