Nur

Nur—meaning “light” in Hebrew and “flame” in Arabic—is a brasserie-style restaurant from acclaimed Israeli chef Meir Adoni. His first international venture, Nur brings the vibrant spirit of Middle Eastern street food to New York City’s upscale dining scene.

I led the overall art direction and concept development, creating a visual identity inspired by Mediterranean tilework. Traditional motifs were reimagined into modern patterns used across menus, print collateral, and branded touchpoints. A soft palette of green and beige sets a warm, refined tone, balancing regional heritage with contemporary elegance. The result is a cohesive brand system that reflects Chef Adoni’s vision of cultural fusion—where light and flame come together to illuminate a bold new culinary experience.